Rethinking the focus of ECM

I find using the term ECM directs discussion and thought along predictable paths having to do with the management of content in the enterprise in a way that misses some key elements.

So yesterday I proposed a thought experiment:

Could you work without using electronic technology at work ("My electron free work diet")?

It really asks, "What is the nature of work in the modern workplace and how is it valued?"

Electronic tools are now essential for most staff. In analysis, if you first focus on the individual, then you have to ask what makes a staff member more effective in getting their job done. That job probably involves the creation of content in its broadest definition, so easier creation of better content is obviously critical. But the business or enterprise value of that content then depends on how effectively it is used within and sometimes outside an enterprise. Promotion of content to create value requires collaboration as we used to refer to it, but is now more commonly referred to as social networking.

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