The Worst Thing About Best Practices

The Worst Thing About Best Practices

I’ve been reviewing how we currently do some things and how we can improve. People ask, “Have you reviewed best practices?” which I have been doing. So I had to chuckle when I saw a marketing article called, “The Worst Thing About Best Practices”.
The author makes these points:
1. They rarely work
2. It's a follower's strategy
3. Change comes from within
4. They don't come with a manual

'Making IT Work' Article Finally Published

The article I posted in draft earlier has now been published in 'Pharmaceutical Formulation and Quality' here.