An article oriented to a realistic appraisal of corporate blogs. Some useful sections:
“…blogs are not an effective direct marketing tool”
“Are bloggers, and especially blog consultants, over-hyping blogs? Absolutely.
The first group is merely excited about technology. The second benefits from getting businesspeople to turn off their logic and open their pocket books. The unfortunate backlash -- wholesale discrediting of blogs by critics who have either never used them effectively or never used them altogether.”
business blogs -- beyond the hype